LifePoint Healthcare is one of the fastest growing healthcare companies in the United States. Access worked with new acquisitions across the country to create brand promise and marketing campaigns. We conducted research and rebranded three hospitals in Michigan and another in North Carolina with aggressive communications and advertising goals.
Results
10
Hospitals engaged in 4 states
UP
Health System branded and launched
ADDY
TELLY & Healthcare awards
We also supported four hospitals in Kentucky and two in Virginia with research and business intelligence which informed brand decisions. Our role placed us in direct contact with diverse leadership constituencies within each market, often holding disparate viewpoints and conflicting opinions. Access moderated and led these groups toward consensus. This resulted in new hospital names, brand promises, and complete marketing campaigns.
Testimonial
We were challenged with taking three community hospitals [in the UP] with their own history, cultures, and identities and turning them into a system with a new, unified brand. We were very fortunate to have Access lead us through this entire process. Access was able to gather rich market research, interview key stakeholders, pitch proposals to leadership, execute press events, and deliver effective collateral for our new system. Our brand launch was very successful thanks to Access!
Victor Harrington, Division Director Marketing & Communications