Being a non-hub, regional airport in a post-9/11, pandemic America isn’t easy. Merging carriers, high fares, cancellations, and new regulations are daily challenges. The Roanoke Airport Commission has partnered with Access for more than two decades to conduct consumer research and stakeholder consensus building and to gather business intelligence to empower our advertising, PR, and communications efforts.
Past campaigns have had tangible effects on public perception with documented shifts in public comments by community and business leaders and social media engagement increased by 77%.
Results
77%
increase in social media
145%
increase in passengers to NYC
Access also supported ROA for a flight-specific campaign to help support underperforming jet service to NYC. We created a national-caliber spot on a small budget in less than 72 hours. Over the run of the campaign, flight usage dramatically increased 145% in just three months. We’ve offered public relations support for a multi-year master planning effort and created the airport website. Each year, we do a series of videos that continue to engage business and leisure travelers on the many reasons to FLY ROA.
Testimonial
As a client of Access, I had the privilege of working with some of the best creative minds in the business. Account Services was always responsive to our needs and did so in a timely fashion. When choosing an ad agency, I want to work with an organization whose talents I admire, representatives who will respond to my needs quickly, and are willing to listen to what I want and need. Access has that in spades.
Amanda Snapp DeHaven Marketing and Communications Coordinator Roanoke-Blacksburg Regional Airport
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Access Unlimited is a full-service marketing communications agency that delivers data with creative direction to get your message heard. For nearly 25 years we have provided branding, advertising, web design and public relations services to clients of all sizes who come to us with one goal in common: get results.