Bon Secours is a not-for-profit Catholic health system with 19 acute-care hospitals in six states. Access worked primarily with the eight hospitals and hundreds of affiliated medical providers in Virginia to provide branding, advertising, digital services, public relations, and communications support.
Results
55%
increase in leads in the first month
16MM
in qualified leads generated
Our challenge was to help Bon Secours discover the essential truths to its brand voice and bring that voice to life in a way that reflected consumers’ wants and needs for healthcare. Access combined experienced and insightful marketing consultation with fact-based, research-driven discovery by a senior research director with a sociological methodology.
Access supported the brand with a full array of digital advertising, SEO/SEM, web design, print and advertising design, and additional service line marketing across all segments.
Testimonial
They are active and thoughtful listeners as well as keen observers of human behavior, which they use to develop stand-out creative and strategies. Access is not a ‘yes’ agency, but a true thought partner who finds diplomatic ways to guide clients in the organization’s best interests of measurable results in today’s data-driven, ROI-demanding marketing world. Access gives new meaning to the term, ‘client-service.’
Peggy Cummings, Director of Marketing Strategic Communications, Bon Secours
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Access Unlimited is a full-service marketing communications agency that delivers data with creative direction to get your message heard. For nearly 25 years we have provided branding, advertising, web design and public relations services to clients of all sizes who come to us with one goal in common: get results.